Creator of the World’s First Cannabis Spot & Forward
Benchmark Price Assessments
Providing Price Benchmarks, Data Analytics and Business Intelligence for Wholesale Cannabis Markets
Company Overview
Cannabis Benchmarks ®, a division of New Leaf Data Services, is a leading provider of financial, business and industry data for the North American cannabis markets. We offer comprehensive and unique benchmark services for public and private organizations, and financial institutions.
As the creator of the world’s first Spot & Forward benchmark price assessments, Cannabis Benchmarks ® has quickly become the trusted source for delivering information that allow market participants to make informed business decisions.
Management Team
- Over 100 years of cumulative commodity data services experience
- More than 60 years of cumulative cannabis industry experience
- Subject matter experts in multiple jurisdictions/geographies
Our Mission
Our mission is to bring transparency and efficiency to cultivators, dispensaries, investors, traders and other cannabis market participants through validated, standardized wholesale price benchmarks and market intelligence.
Meet Our Team
Jonathan Rubin – CEO
Jonathan has more than 25 years of business experience in regulated and unregulated commodity markets, including 15 years in commodity data services advising on strategy, financing, M&A, sales, partnerships, and new business creation.
Ian Laird – CFO & General Counsel
Ian has more than 35 years of finance experience as a lawyer, an investment banker and a private equity investor.
Keith Holecek – Managing Director, Data Operations & Client Services
Keith has more than 18 years experience developing software products, creating user interfaces, and liaising between customer segments, sales and product development teams.
Het Shah – Managing Director, Price Assessments
Het has more than 12 years experience in mining and analyzing data to develop the viewpoints on physical and financial markets that reveal trading opportunities.
Adam Koh – Editorial Director
A former academic and commercial cannabis cultivator, Adam is our Editorial Director and resident hemp and cannabis expert.
Kari Tewalt – Director of Operations
Kari is responsible for multiple aspects of operations, planning, and executing strategic initiatives.
Special Advisors
Dixie Barrett – Exchange Royalty & Data Licensing Specialist
Dixie is responsible for commercial terms with exchanges and marketplaces. She brings 30 years of experience in trading services among global commodities companies.
Paul Quilkey – Senior Advisor
Founder and Chief Investment Officer of Alinga Capital. 25+ years creating and leading global trading businesses in commodities, foreign exchange, and equities within banks, hedge funds, and public companies.
Nic Easley – Cannabis Expert
After serving in the military, Nic moved to Colorado and established a 35 acre organic farm. He has 8 years of cannabis experience. He specializes in harvest and curing techniques aimed at achieving maximum yield and potency, and has consulted to more than 50 clients on organic farming, legal cannabis & hemp production via 3C – Comprehensive Cannabis Consulting.