CCSI image 1 2021-12-10

*The provincial excise taxes vary. Cannabis Benchmarks estimates the population weighted average excise tax for Canada.

**CCSI is inclusive of the estimated Federal & Provincial cannabis excise taxes..

The CCSI was assessed at C$4.97 per gram this week, down 0.8% from last week’s C$5.01 per gram. This week’s price equates to US$1,771 per pound at the current exchange rate.

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This week we examine household expenditure data issued quarterly by Statistics Canada. The data show some very interesting and positive trends for the legal cannabis sector. To start, we look at the rise of the legal recreational cannabis market across Canada. As seen in the chart below, in Q3 2021 the estimated household expenditure for legal recreational cannabis was nearly 70% greater than that spent in the illicit market.More Canadians are choosing to purchase cannabis through regulated legal channels as awareness and accessibility continue to evolve. Also fueling that trend is the drop in prices, as new supplies from legal indoor and outdoor cultivation operations became available and make products from licensed businesses more price competitive with those of illegal sellers.

In Q3 2021, recreational cannabis expenditures grew 42% to C$1,167M and illicit cannabis expenditures dropped by 13% to C$690M as compared to the same time frame in 2020. We also note that expenditure for medical-use cannabis dropped 8% to C$123M. Medical cannabis now makes up only 6% of the total cannabis bought in Canada. Total expenditure on cannabis was C$1.98B for the quarter or C$21.5M per day.

SOURCE: Cannabis Benchmarks, Health Canada

Next, we look at cannabis purchasing in comparison to that for alcohol and tobacco. As we have noted in the past, major alcohol and tobacco companies have made significant investments in large cannabis operations over the last few years, in part as a hedge to ensure they do not lose out on the latent demand for cannabis that is being captured gradually by legal businesses. The data released by Statistics Canada for Q3 2021 is starting to show that alcohol and tobacco sales are losing ground to growing cannabis sales. Even though total spending on alcohol, tobacco, and cannabis continues to rise, the portion spent on cannabis now makes up 13.6% of the total dedicated to these categories.

SOURCE: Cannabis Benchmarks, Health Canada