The ROI of Data: How Investing in Quality Cannabis Pricing Data Pays Off Big in Cannabis Litigation
Home > Wholesale Market Observer > The ROI of Data: How Investing in Quality Cannabis Pricing Data Pays Off Big in Cannabis Litigation
May 14, 2025
In the high-stakes arena of cannabis litigation, every legal decision is a calculated risk. But what if you could significantly de-risk your strategy, strengthen your cases, and ultimately, improve your Return on Investment (ROI) in litigation? The answer lies in data – specifically, in investing in independent, granular, and legally defensible cannabis pricing data.
Welcome back to our series on leveraging data to win in cannabis litigation. Today, we’re cutting straight to the bottom line: Why does investing in Cannabis Benchmarks data make financial and strategic sense for your legal practice? For litigators, consultants, and expert witnesses in the cannabis sector, understanding the ROI of data isn’t just about cost – it’s about maximizing value, minimizing risk, and securing the best possible outcomes for your clients.
The Investment: Accessing the Power of Cannabis Benchmarks Data
Let’s first acknowledge the investment. Accessing the definitive source for wholeale cannabis pricing data from Cannabis Benchmarks is a strategic allocation of resources. The ENTERPRISE subscription, tailored for litigation, provides:
Historical Price Assessment Database : Access to granular pricing data for specific state markets, grow environments (indoor, greenhouse, outdoor, and all), bulk and prepackaged product pricing, and customizable historical periods relevant to your case (e.g., January 2021 – March 2022 California, all grow environments).
Expert Witness Reports & Damage Assessments : Leverage our pricing data with customized damage assessments and expert witness reports to bolster your case and undermine opposing expert witness testimony.
The cost of this ENTERPRISE subscription is structured based on your specific needs – the number of states, grow environments, and historical depth required. But let’s shift our focus to the return.
The Return: Quantifying the ROI of Cannabis Benchmarks in Litigation
The ROI of investing in Cannabis Benchmarks data isn’t always measured in direct, easily quantifiable metrics like a stock return. Instead, it’s reflected in a range of strategic and financial advantages that significantly improve your litigation position and outcomes:
Maximize Settlement Values for Plaintiffs : Granular, unbiased data from Cannabis Benchmarks provides irrefutable evidence of true wholesale cannabis prices in specific states and for specific product types and grow environments. This eliminates reliance on weaker data and strengthens your negotiating position, potentially leading to higher settlement amounts that accurately reflect market value.
Minimize Damages & Secure Favorable Defense Outcomes : Conversely, for defendants, Cannabis Benchmarks data can serve as a powerful tool to challenge inflated claims based on generic or biased pricing. Presenting accurate, independent data can help reduce damage payouts and secure more favorable defense verdicts by establishing a realistic market price benchmark.
Boost Due Diligence & Client Confidence : In cannabis litigation, demonstrating superior due diligence is paramount. Utilizing Cannabis Benchmarks, the only recognized cannabis Price Reporting Agency, showcases a commitment to rigor and accuracy. This builds client confidence, strengthens your professional reputation, and differentiates your legal practice.
Streamline Litigation & Reduce Costs : While seemingly counterintuitive to invest to save costs, Cannabis Benchmarks data streamlines key litigation processes. Access to readily available, defensible data can reduce discovery disputes, accelerate settlement negotiations, and shorten overall case timelines, ultimately lowering legal costs for both you and your client.
Mitigate Risk of “Generic Pricing” & Bias : Relying on internal data, anecdotal evidence, or free online sources is fraught with risk in cannabis litigation. These sources are susceptible to bias, inaccuracy, and lack the necessary granularity. Cannabis Benchmarks eliminates these risks by providing unbiased, rigorously vetted data, protecting your cases from being undermined by weak or easily challenged pricing arguments.
Avoid Litigation Altogether : Proactive Value Beyond the Courtroom: The ROI extends beyond active litigation. Cannabis Benchmarks PREMIUM and CORE subscriptions empower clients to proactively monitor market conditions and build informed pricing strategies before disputes arise. This can prevent costly litigation in the first place by facilitating fairer contracts and negotiations.
The Cost of Inaction: The Real Price of “Free” or Inferior Data
Conversely, consider the hidden costs of not investing in robust data. The perceived “savings” of using free or inadequate data can quickly evaporate when:
Cases are weakened and lost due to flawed pricing arguments.
Settlements are less favorable due to a lack of strong data backing.
Credibility is damaged by presenting easily challenged data in court.
Litigation drags on, racking up billable hours due to protracted data disputes.
You are outmaneuvered by opposing counsel armed with superior data.
Calculate Your Litigation ROI: Invest in Cannabis Benchmarks Data
In cannabis litigation, data is not just a supporting document – it’s a strategic asset that directly impacts your ROI. By investing in Cannabis Benchmarks ENTERPRISE subscription, you’re not just buying data; you’re investing in:
Stronger, more defensible cases
Improved client outcome
Increased efficiency and reduced costs
Enhanced professional credibility
Proactive risk mitigation
Ready to maximize your ROI in cannabis litigation? Request a consultation to discuss how Cannabis Benchmarks can transform your practice and strengthen your cases.
What’s your biggest question about the ROI of data in cannabis litigation? CONTACT US!
